In a filing, Primo Brands Corp revealed its Director Cramer Michael John acquired Company’s shares for reported $97840.0 on Aug 14 ’25. In the deal valued at $24.46 per share,4,000 shares were bought. As a result of this transaction, Cramer Michael John now holds 12,762 shares worth roughly $0.28 million.
Then, STANBROOK STEVEN P bought 12,400 shares, generating $298,105 in total proceeds. Upon buying the shares at $24.04, the Director now owns 125,025 shares.
Before that, Rietbroek Robbert bought 8,285 shares. Primo Brands Corp shares valued at $199,834 were divested by the Chief Executive Officer at a price of $24.12 per share. As a result of the transaction, Rietbroek Robbert now holds 586,349 shares, worth roughly $13.05 million.
Goldman initiated its Primo Brands Corp [PRMB] rating to a Neutral in a research note published on September 11, 2025; the price target was $25. A number of analysts have revised their coverage, including Deutsche Bank’s analysts, who decreased its forecast for the stock in early August from “a Buy” to “a Hold”. Morgan Stanley began covering PRMB with “an Overweight” recommendation on July 02, 2025. Barclays started covering the stock on June 04, 2025. It rated PRMB as “an Overweight”.
Price Performance Review of PRMB
On Monday, Primo Brands Corp [NYSE:PRMB] saw its stock fall -0.98% to $22.26. Over the last five days, the stock has lost -0.76%. Primo Brands Corp shares have fallen nearly -9.07% since the year began. Nevertheless, the stocks have fallen -27.66% over the past one year. While a 52-week high of $35.85 was reached on 03/31/25, a 52-week low of $21.60 was recorded on 09/22/25.
Levels Of Support And Resistance For PRMB Stock
The 24-hour chart illustrates a support level at 21.94, which if violated will result in even more drops to 21.61. On the upside, there is a resistance level at 22.54. A further resistance level may holdings at 22.81.
How much short interest is there in Primo Brands Corp?
A steep rise in short interest was recorded in Primo Brands Corp stocks on 2025-08-29, dropping by -3.55 million shares to a total of 11.03 million shares. Yahoo Finance data shows the prior-month short interest on 2025-07-31 was 14.58 million shares. There was a decline of -32.24%, which implies that there is a negative sentiment for the stock.
The most recent change occurred on May 28, 2025 when BofA Securities began covering the stock and recommended ‘”a Buy”‘ rating along with a $42 price target.
