Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Clorox Co shares valued at $1,861,847 were sold by Reynolds Eric H on Sep 04 ’25. At $123.78 per share, Reynolds Eric H sold 15,041 shares. The insider’s holdings dropped to 54,221 shares worth approximately $6.65 million following the completion of this transaction.
Also, Eric Reynolds purchased 15,041 shares, netting a total of over 1,861,848 in proceeds.
Before that, Breber Pierre R had added 4,000 shares to its account. In a trade valued at $546,285, the Director bought Clorox Co shares for $136.57 each. Upon closing the transaction, the insider’s holdings increased to 4,000 shares, worth approximately $0.49 million.
As published in a research note from Wells Fargo on January 07, 2025, Clorox Co [CLX] has been rated up from an Underweight to an Equal weight and the price target has been revised to $157. Analysts at TD Cowen upgraded the stock from ‘”a Sell”‘ to ‘”a Hold”‘ outlook in a report released in early November. As of October 01, 2024, Jefferies has increased its “Hold” rating to a “Buy” for CLX. Earlier on July 23, 2024, TD Cowen initiated its rating. Their recommendation was “a Sell” for CLX stock.
Analyzing CLX Stock Performance
On last trading session, Clorox Co [NYSE: CLX] plunged -0.30% to $122.71. The stock’s lowest price that day was $121.255, but it reached a high of $123.93 in the same session. During the last five days, there has been a drop of approximately -1.14%. Over the course of the year, Clorox Co shares have dropped approximately -25.56%. Shares of the company reached a 52-week high of $164.22 on 01/27/25 and a 52-week low of $116.53 on 08/28/25.
Support And Resistance Levels for Clorox Co (CLX)
According to the 24-hour chart, there is a support level at 121.33, which, if violated, would cause prices to drop to 119.96. In the upper region, resistance lies at 124.01. The next price resistance is at 125.31. RSI (Relative Strength Index) is 49.56 on the 14-day chart, showing neutral technical sentiment.
Is Clorox Co subject to short interest?
Stocks of Clorox Co saw a sharp rise in short interest on 2025-08-29 jumping by 0.94 million shares to 6.95 million. Data from Yahoo Finance shows that the short interest on 2025-07-31 was 6.0 million shares. A jump of 13.58% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 3.61 of the overall float, the days-to-cover ratio (short ratio) jumped to 3.61.
Which companies own the most shares of Clorox Co (CLX)?
In terms of Clorox Co share price expectations, FactSet research, analysts set an average price target of 141 in the next 12 months, up nearly 14.56% from the previous closing price of $123.08. Analysts anticipate Clorox Co stock to reach 150 by 2025, with the lowest price target being 119. In spite of this, 19 analysts ranked Clorox Co stock as Hold at the end of 2025. On June 24, 2024, Exane BNP Paribas assigned a price target of “an Underperform” to the stock and initiated coverage with a $130.
