Sharp increase in PG’s short interest leads to surge in days-to-cover ratio

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Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Procter & Gamble Co shares valued at $435,629 were purchased by Whaley Susan Street on Oct 02 ’25. At $152.10 per share, Whaley Susan Street acquired 2,864 shares.

Also, Davis Jennifer L. purchased 3,837 shares, netting a total of over 583,627 in proceeds.

Before that, Jejurikar Shailesh had added 4,739 shares to its account. In a trade valued at $720,826, the Officer bought Procter & Gamble Co shares for $152.11 each.

As published in a research note from JP Morgan on July 25, 2025, Procter & Gamble Co [PG] has been rated down from an Overweight to a Neutral and the price target has been revised to $170. Analysts at Evercore ISI downgraded the stock from ‘”an Outperform”‘ to ‘”an In-line”‘ outlook in a report released in mid July. As of May 01, 2025, Redburn Atlantic has decreased its “Buy” rating to a “Neutral” for PG. Earlier on April 25, 2025, RBC Capital Mkts upgraded its rating. Their new recommendation was “an Outperform” for PG stock which previously was a “a Sector perform”.

Analyzing PG Stock Performance

On last trading session, Procter & Gamble Co [NYSE: PG] plunged -0.31% to $153.18. The stock’s lowest price that day was $151.41, but it reached a high of $153.85 in the same session. During the last five days, there has been a surge of approximately 0.50%. Over the course of the year, Procter & Gamble Co shares have dropped approximately -11.74%. Shares of the company reached a 52-week high of $179.99 on 03/10/25 and a 52-week low of $149.91 on 07/31/25.

Support And Resistance Levels for Procter & Gamble Co (PG)

According to the 24-hour chart, there is a support level at 151.76, which, if violated, would cause prices to drop to 150.35. In the upper region, resistance lies at 154.24. The next price resistance is at 155.31. RSI (Relative Strength Index) is 41.37 on the 14-day chart, showing neutral technical sentiment.

Is Procter & Gamble Co subject to short interest?

Stocks of Procter & Gamble Co saw a sharp rise in short interest on 2025-09-15 jumping by 0.78 million shares to 17.5 million. Data from Yahoo Finance shows that the short interest on 2025-08-15 was 16.72 million shares. A jump of 4.45% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 2.77 of the overall float, the days-to-cover ratio (short ratio) jumped to 2.77.

Which companies own the most shares of Procter & Gamble Co (PG)?

In terms of Procter & Gamble Co share price expectations, FactSet research, analysts set an average price target of 170.5 in the next 12 months, up nearly 10.97% from the previous closing price of $153.65. Analysts anticipate Procter & Gamble Co stock to reach 180 by 2025, with the lowest price target being 153. In spite of this, 18 analysts ranked Procter & Gamble Co stock as Buy at the end of 2025. On November 25, 2024, DA Davidson assigned a price target of “a Buy” to the stock and upgraded coverage with a $209.

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