The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Clorox Co shares valued at $1,861,847 were sold by Reynolds Eric H on Sep 04 ’25. At $123.78 per share, Reynolds Eric H sold 15,041 shares. The insider’s holdings dropped to 54,221 shares worth approximately $6.48 million following the completion of this transaction.
Also, Eric Reynolds purchased 15,041 shares, netting a total of over 1,861,848 in proceeds.
Before that, Breber Pierre R had added 4,000 shares to its account. In a trade valued at $546,285, the Director bought Clorox Co shares for $136.57 each. Upon closing the transaction, the insider’s holdings increased to 4,000 shares, worth approximately $0.48 million.
As published in a research note from Barclays on October 01, 2025, Clorox Co [CLX] has been retained to an Underweight and the price target has been revised to $112. Analysts at Wells Fargo upgraded the stock from ‘”an Underweight”‘ to ‘”an Equal weight”‘ outlook in a report released in early January. As of November 06, 2024, TD Cowen has increased its “Sell” rating to a “Hold” for CLX. Earlier on October 01, 2024, Jefferies upgraded its rating. Their new recommendation was “a Buy” for CLX stock which previously was a “a Hold”.
Analyzing CLX Stock Performance
On last trading session, Clorox Co [NYSE: CLX] plunged -0.75% to $119.59. The stock’s lowest price that day was $118.31, but it reached a high of $120.0 in the same session. During the last five days, there has been a drop of approximately -2.52%. Over the course of the year, Clorox Co shares have dropped approximately -25.98%. Shares of the company reached a 52-week high of $164.22 on 01/27/25 and a 52-week low of $116.53 on 08/28/25.
Support And Resistance Levels for Clorox Co (CLX)
According to the 24-hour chart, there is a support level at 118.60, which, if violated, would cause prices to drop to 117.61. In the upper region, resistance lies at 120.29. The next price resistance is at 120.99. RSI (Relative Strength Index) is 42.63 on the 14-day chart, showing neutral technical sentiment.
Is Clorox Co subject to short interest?
Stocks of Clorox Co saw a sharp rise in short interest on 2025-09-15 jumping by 0.61 million shares to 7.4 million. Data from Yahoo Finance shows that the short interest on 2025-08-15 was 6.79 million shares. A jump of 8.28% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 3.98 of the overall float, the days-to-cover ratio (short ratio) jumped to 3.98.
Which companies own the most shares of Clorox Co (CLX)?
In terms of Clorox Co share price expectations, FactSet research, analysts set an average price target of 140 in the next 12 months, up nearly 16.19% from the previous closing price of $120.49. Analysts anticipate Clorox Co stock to reach 150 by 2025, with the lowest price target being 112. In spite of this, 19 analysts ranked Clorox Co stock as Hold at the end of 2025. On July 23, 2024, TD Cowen assigned a price target of “a Sell” to the stock and initiated coverage with a $122.
