The Attractiveness of Investing In Aurora Innovation Inc (AUR) is Growing

In a filing, Aurora Innovation Inc revealed its Director Bagley Brittany unloaded Company’s shares for reported $0.27 million on Sep 30 ’25. In the deal valued at $5.39 per share,50,000 shares were sold. As a result of this transaction, Bagley Brittany now holds 398,372 shares worth roughly $2.16 million.

Then, BRITTANY BAGLEY bought 50,000 shares, generating $269,675 in total proceeds.

Before that, Donahoe John J bought 162,337 shares. Aurora Innovation Inc shares valued at $989,460 were divested by the Director at a price of $6.10 per share. As a result of the transaction, Donahoe John J now holds 162,337 shares, worth roughly $0.88 million.

Needham initiated its Aurora Innovation Inc [AUR] rating to a Buy in a research note published on April 15, 2025; the price target was $10. A number of analysts have revised their coverage, including Goldman’s analysts, who increased its forecast for the stock in early April from “a Sell” to “a Neutral”. Oppenheimer began covering AUR with “an Outperform” recommendation on March 27, 2025.

Price Performance Review of AUR

On Tuesday, Aurora Innovation Inc [NASDAQ:AUR] saw its stock jump 0.93% to $5.42. Over the last five days, the stock has gained 0.37%. Aurora Innovation Inc shares have fallen nearly -5.24% since the year began. Nevertheless, the stocks have fallen -13.97% over the past one year.

How much short interest is there in Aurora Innovation Inc?

A steep rise in short interest was recorded in Aurora Innovation Inc stocks on 2025-09-30, dropping by -1.21 million shares to a total of 125.56 million shares. Yahoo Finance data shows the prior-month short interest on 2025-08-29 was 126.76 million shares. There was a decline of -0.96%, which implies that there is a negative sentiment for the stock.

The most recent change occurred on March 03, 2025 when Morgan Stanley began covering the stock and recommended ‘”an Overweight”‘ rating along with a $12 price target.

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