The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Heritage Financial Corp shares valued at $426,446 were purchased by McDonald Bryan on Nov 20 ’25. At $22.32 per share, McDonald Bryan acquired 19,106 shares. The insider’s holdings grew to 31,363 shares worth approximately $0.76 million following the completion of this transaction.
Also, Curran Amy E. sold 858 shares, netting a total of over 20,395 in proceeds. Following the sale of shares at $23.77 each, the insider now holds 24,353 shares.
Before that, Deuel Jeffrey J had sold 7,033 shares from its account. In a trade valued at $166,387, the CEO traded Heritage Financial Corp shares for $23.66 each. Upon closing the transaction, the insider’s holdings decreased to 7,033 shares, worth approximately $1.72 million.
As published in a research note from Keefe Bruyette on April 24, 2023, Heritage Financial Corp [HFWA] has been rated down from an Outperform to a Mkt perform and the price target has been revised to $23 from $31. Analysts at DA Davidson upgraded the stock from ‘”a Neutral”‘ to ‘”a Buy”‘ outlook in a report released in late June. Earlier on November 12, 2019, DA Davidson downgraded its rating. Their new recommendation was “a Neutral” for HFWA stock which previously was a “a Buy”.
Analyzing HFWA Stock Performance
On last trading session, Heritage Financial Corp [NASDAQ: HFWA] plunged -0.90% to $24.25. The stock’s lowest price that day was $24.2, but it reached a high of $24.62 in the same session. During the last five days, there has been a surge of approximately 9.19%. Over the course of the year, Heritage Financial Corp shares have dropped approximately -8.49%. Shares of the company reached a 52-week high of $26.05 on 01/30/25 and a 52-week low of $19.84 on 04/09/25.
Support And Resistance Levels for Heritage Financial Corp (HFWA)
According to the 24-hour chart, there is a support level at 24.09, which, if violated, would cause prices to drop to 23.94. In the upper region, resistance lies at 24.51. The next price resistance is at 24.78. RSI (Relative Strength Index) is 65.01 on the 14-day chart, showing neutral technical sentiment.
Is Heritage Financial Corp subject to short interest?
Stocks of Heritage Financial Corp saw a sharp steep in short interest on 2025-11-14 dropping by 21246.0 shares to 0.94 million. Data from Yahoo Finance shows that the short interest on 2025-10-15 was 0.96 million shares. A decline of -2.25% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 5.19 of the overall float, the days-to-cover ratio (short ratio) decline to 5.19.
Which companies own the most shares of Heritage Financial Corp (HFWA)?
In terms of Heritage Financial Corp share price expectations, FactSet research, analysts set an average price target of 29 in the next 12 months, up nearly 18.51% from the previous closing price of $24.47. Analysts anticipate Heritage Financial Corp stock to reach 29 by 2025, with the lowest price target being 29. In spite of this, 1 analysts ranked Heritage Financial Corp stock as Buy at the end of 2025.






