Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. ServiceNow Inc shares valued at $249,353 were sold by Fipps Paul on Nov 18 ’25. At $817.55 per share, Fipps Paul sold 305 shares. The insider’s holdings dropped to 541 shares worth approximately $0.43 million following the completion of this transaction.
Also, ELMER RUSSELL S sold 110 shares, netting a total of over 93,161 in proceeds. Following the sale of shares at $846.92 each, the insider now holds 4,332 shares.
Before that, ELMER RUSSELL S had sold 81 shares from its account. In a trade valued at $66,993, the General Counsel traded ServiceNow Inc shares for $827.08 each. Upon closing the transaction, the insider’s holdings decreased to 81 shares, worth approximately $3.48 million.
As published in their initiating research note from Macquarie on November 25, 2025, ServiceNow Inc [NOW] has been a Neutral and the price target has been revised to $860. Analysts at BMO Capital Markets resumed the stock at ‘”an Outperform”‘ outlook in a report released in late October. As of September 24, 2025, Morgan Stanley has increased its “an Equal-weight” rating to a “an Overweight” for NOW. Earlier on July 24, 2025, BMO Capital Markets resumed its rating. Their recommendation was “an Outperform” for NOW stock.
Analyzing NOW Stock Performance
On last trading session, ServiceNow Inc [NYSE: NOW] plunged -2.74% to $802.72. The stock’s lowest price that day was $799.84, but it reached a high of $822.02 in the same session. During the last five days, there has been a drop of approximately -1.68%. Over the course of the year, ServiceNow Inc shares have dropped approximately -24.31%. Shares of the company reached a 52-week high of $1,198.09 on 01/28/25 and a 52-week low of $678.66 on 04/07/25.
Support And Resistance Levels for ServiceNow Inc (NOW)
According to the 24-hour chart, there is a support level at 794.37, which, if violated, would cause prices to drop to 786.01. In the upper region, resistance lies at 816.55. The next price resistance is at 830.37. RSI (Relative Strength Index) is 31.51 on the 14-day chart, showing neutral technical sentiment.
Is ServiceNow Inc subject to short interest?
Stocks of ServiceNow Inc saw a sharp rise in short interest on 2025-11-14 jumping by 0.38 million shares to 3.48 million. Data from Yahoo Finance shows that the short interest on 2025-10-15 was 3.11 million shares. A jump of 10.8% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 2.4 of the overall float, the days-to-cover ratio (short ratio) jumped to 2.4.
Which companies own the most shares of ServiceNow Inc (NOW)?
In terms of ServiceNow Inc share price expectations, FactSet research, analysts set an average price target of 1175 in the next 12 months, up nearly 42.37% from the previous closing price of $825.31. Analysts anticipate ServiceNow Inc stock to reach 1315 by 2025, with the lowest price target being 860. In spite of this, 25 analysts ranked ServiceNow Inc stock as Buy at the end of 2025.
