Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. ServiceNow Inc shares valued at $352,750 were sold by Mastantuono Gina on Dec 05 ’25. At $850.00 per share, Mastantuono Gina sold 415 shares. The insider’s holdings dropped to 12,228 shares worth approximately $9.57 million following the completion of this transaction.
Also, Mastantuono Gina purchased 415 shares, netting a total of over 352,750 in proceeds.
Before that, Jackson Lawrence had sold 265 shares from its account. In a trade valued at $214,708, the Director traded ServiceNow Inc shares for $810.22 each. Upon closing the transaction, the insider’s holdings decreased to 265 shares, worth approximately $0.25 million.
Analysts at Guggenheim upgraded the stock from ‘”a Sell”‘ to ‘”a Neutral”‘ outlook in a report released in mid December. As of December 15, 2025, KeyBanc Capital Markets has decreased its “Sector weight” rating to a “an Underweight” for NOW. Earlier on November 25, 2025, Macquarie initiated its rating. Their recommendation was “a Neutral” for NOW stock.
Analyzing NOW Stock Performance
On last trading session, ServiceNow Inc [NYSE: NOW] rose 0.16% to $782.39. The stock’s lowest price that day was $781.56, but it reached a high of $809.66 in the same session. During the last five days, there has been a drop of approximately -8.34%. Over the course of the year, ServiceNow Inc shares have dropped approximately -30.21%. Shares of the company reached a 52-week high of $1,198.09 on 01/28/25 and a 52-week low of $678.66 on 04/07/25.
Support And Resistance Levels for ServiceNow Inc (NOW)
According to the 24-hour chart, there is a support level at 772.67, which, if violated, would cause prices to drop to 762.96. In the upper region, resistance lies at 800.88. The next price resistance is at 819.38. RSI (Relative Strength Index) is 35.13 on the 14-day chart, showing neutral technical sentiment.
Is ServiceNow Inc subject to short interest?
Stocks of ServiceNow Inc saw a sharp rise in short interest on 2025-11-28 jumping by 1.04 million shares to 3.73 million. Data from Yahoo Finance shows that the short interest on 2025-10-31 was 2.68 million shares. A jump of 27.98% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 2.22 of the overall float, the days-to-cover ratio (short ratio) jumped to 2.22.
Which companies own the most shares of ServiceNow Inc (NOW)?
In terms of ServiceNow Inc share price expectations, FactSet research, analysts set an average price target of 1150 in the next 12 months, up nearly 47.22% from the previous closing price of $781.12. Analysts anticipate ServiceNow Inc stock to reach 1315 by 2025, with the lowest price target being 775. In spite of this, 25 analysts ranked ServiceNow Inc stock as Buy at the end of 2025. On October 30, 2025, BMO Capital Markets assigned a price target of “an Outperform” to the stock and reiterated coverage with a $1150.
