A company insider recently sold 30,000 shares of Wayfair Inc [W]. Should You Sale?

Daniel Torres

Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Wayfair Inc shares valued at $3,152,706 were sold by Conine Steven on Oct 28 ’25. At $105.09 per share, Conine Steven sold 30,000 shares. The insider’s holdings dropped to 139,073 shares worth approximately $14.41 million following the completion of this transaction.

Also, Shah Niraj sold 30,000 shares, netting a total of over 3,152,985 in proceeds. Following the sale of shares at $105.10 each, the insider now holds 139,137 shares.

Before that, Conine Steven had added 30,000 shares to its account. In a trade valued at $3,152,698, the Officer bought Wayfair Inc shares for $105.09 each.

As published in a research note from Gordon Haskett on October 28, 2025, Wayfair Inc [W] has been rated up from a Accumulate to a Buy and the price target has been revised to $150. Analysts at BofA Securities upgraded the stock from ‘”a Neutral”‘ to ‘”a Buy”‘ outlook in a report released in late October. As of August 05, 2025, Citigroup has increased its “Neutral” rating to a “Buy” for W. Earlier on May 14, 2025, Loop Capital downgraded its rating. Their new recommendation was “a Sell” for W stock which previously was a “a Hold”.

Analyzing W Stock Performance

On last trading session, Wayfair Inc [NYSE: W] plunged -2.72% to $103.62. The stock’s lowest price that day was $103.22, but it reached a high of $108.72 in the same session. During the last five days, there has been a surge of approximately 27.09%. Over the course of the year, Wayfair Inc shares have jumped approximately 133.43%. Shares of the company reached a 52-week high of $108.72 on 10/29/25 and a 52-week low of $20.41 on 04/04/25.

Support And Resistance Levels for Wayfair Inc (W)

According to the 24-hour chart, there is a support level at 101.65, which, if violated, would cause prices to drop to 99.69. In the upper region, resistance lies at 107.15. The next price resistance is at 110.69. RSI (Relative Strength Index) is 72.07 on the 14-day chart, showing overbought technical sentiment.

Is Wayfair Inc subject to short interest?

Stocks of Wayfair Inc saw a sharp rise in short interest on 2025-10-15 jumping by 0.11 million shares to 19.48 million. Data from Yahoo Finance shows that the short interest on 2025-09-15 was 19.38 million shares. A jump of 0.56% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 5.94 of the overall float, the days-to-cover ratio (short ratio) jumped to 5.94.

Which companies own the most shares of Wayfair Inc (W)?

In terms of Wayfair Inc share price expectations, FactSet research, analysts set an average price target of 110 in the next 12 months, up nearly 3.27% from the previous closing price of $106.52. Analysts anticipate Wayfair Inc stock to reach 135 by 2025, with the lowest price target being 75. In spite of this, 30 analysts ranked Wayfair Inc stock as Buy at the end of 2025. On May 12, 2025, Argus assigned a price target of “a Buy” to the stock and upgraded coverage with a $40.

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