Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Booking Holdings Inc shares valued at $2,415,502 were sold by Fogel Glenn D on Dec 15 ’25. At $5464.94 per share, Fogel Glenn D sold 442 shares. The insider’s holdings dropped to 20,568 shares worth approximately $112.02 million following the completion of this transaction.
Also, Fogel Glenn D sold 571 shares, netting a total of over 3,091,695 in proceeds. Following the sale of shares at $5414.53 each, the insider now holds 21,010 shares.
Before that, WITTMAN VANESSA AMES had sold 15 shares from its account. In a trade valued at $80,430, the Director traded Booking Holdings Inc shares for $5362.00 each. Upon closing the transaction, the insider’s holdings decreased to 15 shares, worth approximately $3.82 million.
As published in a research note from BofA Securities on November 24, 2025, Booking Holdings Inc [BKNG] has been rated up from a Neutral to a Buy and the price target has been revised to $6000. Analysts at BNP Paribas Exane started covering the stock with ‘”an Outperform”‘ outlook in a report released in late November. As of November 13, 2025, Wedbush has increased its “Neutral” rating to a “an Outperform” for BKNG. Earlier on October 27, 2025, Truist upgraded its rating. Their new recommendation was “a Buy” for BKNG stock which previously was a “a Hold”.
Analyzing BKNG Stock Performance
On last trading session, Booking Holdings Inc [NASDAQ: BKNG] rose 0.13% to $5446.51. The stock’s lowest price that day was $5419.02, but it reached a high of $5477.02 in the same session. During the last five days, there has been a surge of approximately 1.98%. Over the course of the year, Booking Holdings Inc shares have jumped approximately 7.88%. Shares of the company reached a 52-week high of $5,839.41 on 07/08/25 and a 52-week low of $4,096.23 on 04/09/25.
Support And Resistance Levels for Booking Holdings Inc (BKNG)
According to the 24-hour chart, there is a support level at 5,416.64, which, if violated, would cause prices to drop to 5,386.78. In the upper region, resistance lies at 5,476.70. The next price resistance is at 5,506.89. RSI (Relative Strength Index) is 65.17 on the 14-day chart, showing neutral technical sentiment.
Is Booking Holdings Inc subject to short interest?
Stocks of Booking Holdings Inc saw a sharp rise in short interest on 2025-11-28 jumping by 4403.0 shares to 0.6 million. Data from Yahoo Finance shows that the short interest on 2025-10-31 was 0.59 million shares. A jump of 0.74% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 1.98 of the overall float, the days-to-cover ratio (short ratio) jumped to 1.98.
Which companies own the most shares of Booking Holdings Inc (BKNG)?
In terms of Booking Holdings Inc share price expectations, FactSet research, analysts set an average price target of 6000 in the next 12 months, up nearly 10.31% from the previous closing price of $5439.27. Analysts anticipate Booking Holdings Inc stock to reach 6806 by 2025, with the lowest price target being 5433. In spite of this, 24 analysts ranked Booking Holdings Inc stock as Buy at the end of 2025. On October 23, 2025, KeyBanc Capital Markets assigned a price target of “an Overweight” to the stock and initiated coverage with a $6450.
