Roku Inc’s filing revealed that its Director THE WOOD REVOCABLE TRUST U/A D acquired Company’s shares for reported $8.34 million on Jan 12 ’26. In the deal valued at $111.17 per share,75,000 shares were bought.
Then, Banks Matthew C. sold 729 shares, generating $79,490 in total proceeds. Upon selling the shares at $109.04, the VP, CAO now owns 5,825 shares.
Before that, HUNT NEIL D sold 2,000 shares. Roku Inc shares valued at $217,966 were divested by the Director at a price of $108.98 per share. As a result of the transaction, HUNT NEIL D now holds 7,782 shares, worth roughly $0.86 million.
Evercore ISI upgraded its Roku Inc [ROKU] rating to an Outperform from a an In-line in a research note published recently. A number of analysts have revised their coverage, including Arete’s analysts, who increased its forecast for the stock in early January from “a Neutral” to “a Buy”. Morgan Stanley also remained covering ROKU and has increased its forecast on December 16, 2025 with a “an Overweight” recommendation from previously “an Underweight” rating. Jefferies revised its rating on December 11, 2025. It rated ROKU as “a Buy” which previously was an “a Hold”.
Price Performance Review of ROKU
On Tuesday, Roku Inc [NASDAQ:ROKU] saw its stock fall -0.19% to $110.51. Over the last five days, the stock has lost -2.45%. Roku Inc shares have risen nearly 39.55% since the year began. Nevertheless, the stocks have risen 1.86% over the past one year.
How much short interest is there in Roku Inc?
A steep rise in short interest was recorded in Roku Inc stocks on 2025-12-31, dropping by -0.12 million shares to a total of 7.43 million shares. Yahoo Finance data shows the prior-month short interest on 2025-11-28 was 7.56 million shares. There was a decline of -1.67%, which implies that there is a negative sentiment for the stock.
