Understanding the Risks of Investing in Deluxe Corp (DLX)

Daniel Torres

Deluxe Corp’s recent filing unveils that its SVP, Chief Financial Officer Zint William C acquired Company’s shares for reported $3752.0 on Dec 10 ’25. In the deal valued at $21.44 per share,175 shares were bought. As a result of this transaction, Zint William C now holds 22,427 shares worth roughly $0.53 million.

Then, Zint William C bought 175 shares, generating $3,348 in total proceeds. Upon buying the shares at $19.13, the SVP, Chief Financial Officer now owns 22,252 shares.

Before that, Zint William C bought 175 shares. Deluxe Corp shares valued at $2,779 were divested by the SVP, Chief Financial Officer at a price of $15.88 per share. As a result of the transaction, Zint William C now holds 22,077 shares, worth roughly $0.52 million.

Northcoast initiated its Deluxe Corp [DLX] rating to a Buy in a research note published on April 19, 2024; the price target was $27. A number of analysts have revised their coverage, including Cowen’s analysts, who began to cover the stock in early September with a ‘”an Outperform”‘ rating. Buckingham Research began covering DLX with “Neutral” recommendation on October 12, 2018. Northland Capital maintained its rating on April 24, 2015. It rated DLX as “an Outperform”.

Price Performance Review of DLX

On Tuesday, Deluxe Corp [NYSE:DLX] saw its stock jump 0.42% to $23.65. Over the last five days, the stock has gained 6.77%. Deluxe Corp shares have risen nearly 11.50% since the year began. Nevertheless, the stocks have risen 5.91% over the past one year.

How much short interest is there in Deluxe Corp?

A steep rise in short interest was recorded in Deluxe Corp stocks on 2025-12-31, growing by 0.12 million shares to a total of 2.86 million shares. Yahoo Finance data shows the prior-month short interest on 2025-11-28 was 2.74 million shares. There was a rise of 4.1%, which implies that there is a positive sentiment for the stock.

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