Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. MediaAlpha Inc shares valued at $93,553 were sold by Yi Steven on Jan 14 ’26. At $11.69 per share, Yi Steven sold 8,000 shares. The insider’s holdings dropped to 2,783,330 shares worth approximately $31.76 million following the completion of this transaction.
Also, Yi Steven sold 8,000 shares, netting a total of over 92,078 in proceeds. Following the sale of shares at $11.51 each, the insider now holds 2,799,330 shares.
Before that, Yi Steven had sold 8,000 shares from its account. In a trade valued at $90,967, the insider traded MediaAlpha Inc shares for $11.37 each. Upon closing the transaction, the insider’s holdings decreased to 8,000 shares, worth approximately $31.85 million.
As published in a research note from Goldman on October 15, 2025, MediaAlpha Inc [MAX] has been rated down from a Buy to a Neutral and the price target has been revised to $12. Analysts at Goldman started covering the stock with ‘”a Buy”‘ outlook in a report released in mid August. As of June 26, 2024, TD Cowen has decreased its “Buy” rating to a “Hold” for MAX. Earlier on February 26, 2024, BMO Capital Markets upgraded its rating. Their new recommendation was “an Outperform” for MAX stock which previously was a “a Market perform”.
Analyzing MAX Stock Performance
On last trading session, MediaAlpha Inc [NYSE: MAX] plunged -1.64% to $11.41. The stock’s lowest price that day was $11.32, but it reached a high of $11.79 in the same session. During the last five days, there has been a drop of approximately -1.72%. Over the course of the year, MediaAlpha Inc shares have jumped approximately 1.78%.
Is MediaAlpha Inc subject to short interest?
Stocks of MediaAlpha Inc saw a sharp steep in short interest on 2025-12-31 dropping by -0.13 million shares to 1.54 million. Data from Yahoo Finance shows that the short interest on 2025-11-28 was 1.67 million shares. A decline of -8.15% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 3.78 of the overall float, the days-to-cover ratio (short ratio) decline to 3.78.
Which companies own the most shares of MediaAlpha Inc (MAX)?
In terms of MediaAlpha Inc share price expectations, FactSet research, analysts set an average price target of 13.5 in the next 12 months, up nearly 16.38% from the previous closing price of $11.6. Analysts anticipate MediaAlpha Inc stock to reach 13.5 by 2026, with the lowest price target being 13.5. In spite of this, 5 analysts ranked MediaAlpha Inc stock as Buy at the end of 2026. On January 10, 2024, TD Cowen assigned a price target of “an Outperform” to the stock and initiated coverage with a $15.
