Taking a look at what insiders are doing to gauge the Amazon.com Inc (AMZN)’s direction

Roman Campbell

Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Amazon.com Inc shares valued at $583,050 were sold by Herrington Douglas J on Dec 01 ’25. At $233.22 per share, Herrington Douglas J sold 2,500 shares. The insider’s holdings dropped to 505,934 shares worth approximately $119.73 million following the completion of this transaction.

Also, Jassy Andrew R sold 19,872 shares, netting a total of over 4,310,952 in proceeds. Following the sale of shares at $216.94 each, the insider now holds 2,208,310 shares.

Before that, Garman Matthew S had sold 17,768 shares from its account. In a trade valued at $3,853,946, the CEO Amazon Web Services traded Amazon.com Inc shares for $216.90 each. Upon closing the transaction, the insider’s holdings decreased to 17,768 shares, worth approximately $1.48 million.

As published in a research note from TD Cowen on January 13, 2026, Amazon.com Inc [AMZN] has been retained to a Buy and the price target has been revised to $315. Analysts at Wells Fargo resumed the stock at ‘”an Overweight”‘ outlook in a report released in mid January. As of January 08, 2026, Cantor Fitzgerald has reiterated its “an Overweight” rating for AMZN. Earlier on January 05, 2026, Jefferies resumed its rating. Their recommendation was “a Buy” for AMZN stock.

Analyzing AMZN Stock Performance

On last trading session, Amazon.com Inc [NASDAQ: AMZN] plunged -2.45% to $236.65. The stock’s lowest price that day was $236.22, but it reached a high of $241.2 in the same session. During the last five days, there has been a drop of approximately -2.03%. Over the course of the year, Amazon.com Inc shares have jumped approximately 8.33%.

Is Amazon.com Inc subject to short interest?

Stocks of Amazon.com Inc saw a sharp rise in short interest on 2025-12-31 jumping by 0.15 million shares to 73.42 million. Data from Yahoo Finance shows that the short interest on 2025-11-28 was 73.27 million shares. A jump of 0.21% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 2.05 of the overall float, the days-to-cover ratio (short ratio) jumped to 2.05.

Which companies own the most shares of Amazon.com Inc (AMZN)?

In terms of Amazon.com Inc share price expectations, FactSet research, analysts set an average price target of 300 in the next 12 months, up nearly 23.66% from the previous closing price of $242.6. Analysts anticipate Amazon.com Inc stock to reach 340 by 2026, with the lowest price target being 260. In spite of this, 44 analysts ranked Amazon.com Inc stock as Buy at the end of 2026. On December 02, 2025, Wells Fargo assigned a price target of “an Overweight” to the stock and reiterated coverage with a $295.

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