Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Sally Beauty Holdings Inc shares valued at $92,698 were sold by McIntosh Kim on Dec 11 ’25. At $15.71 per share, McIntosh Kim sold 5,900 shares. The insider’s holdings dropped to 21,295 shares worth approximately $0.34 million following the completion of this transaction.
Also, Kim McIntosh purchased 5,900 shares, netting a total of over 92,925 in proceeds.
Before that, Sherman Scott C had sold 15,000 shares from its account. In a trade valued at $244,086, the SVP, CLO and CHRO traded Sally Beauty Holdings Inc shares for $16.27 each. Upon closing the transaction, the insider’s holdings decreased to 15,000 shares, worth approximately $0.92 million.
As published in a research note from Jefferies on January 14, 2026, Sally Beauty Holdings Inc [SBH] has been rated down from a Buy to a Hold and the price target has been revised to $16. Analysts at Canaccord Genuity started covering the stock with ‘”a Buy”‘ outlook in a report released in mid January. As of November 25, 2024, TD Cowen has increased its “Hold” rating to a “Buy” for SBH. Earlier on November 15, 2024, Raymond James upgraded its rating. Their new recommendation was “a Mkt perform” for SBH stock which previously was a “an Underperform”.
Analyzing SBH Stock Performance
On last trading session, Sally Beauty Holdings Inc [NYSE: SBH] rose 1.08% to $15.89. The stock’s lowest price that day was $15.43, but it reached a high of $15.96 in the same session. During the last five days, there has been a surge of approximately 3.38%. Over the course of the year, Sally Beauty Holdings Inc shares have jumped approximately 42.64%.
Support And Resistance Levels for Sally Beauty Holdings Inc (SBH)
RSI (Relative Strength Index) is 59.06 on the 14-day chart, showing neutral technical sentiment.
Is Sally Beauty Holdings Inc subject to short interest?
Stocks of Sally Beauty Holdings Inc saw a sharp steep in short interest on 2025-12-31 dropping by -0.86 million shares to 18.0 million. Data from Yahoo Finance shows that the short interest on 2025-11-28 was 18.86 million shares. A decline of -4.78% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 11.58 of the overall float, the days-to-cover ratio (short ratio) decline to 11.58.
Which companies own the most shares of Sally Beauty Holdings Inc (SBH)?
In terms of Sally Beauty Holdings Inc share price expectations, FactSet research, analysts set an average price target of 15 in the next 12 months, down nearly -4.58% from the previous closing price of $15.72. Analysts anticipate Sally Beauty Holdings Inc stock to reach 16 by 2026, with the lowest price target being 14. In spite of this, 3 analysts ranked Sally Beauty Holdings Inc stock as Buy at the end of 2026. On December 15, 2022, Piper Sandler assigned a price target of “an Overweight” to the stock and initiated coverage with a $15.
