Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Vital Farms Inc shares valued at $771,263 were sold by OHAYER MATTHEW on Jan 02 ’26. At $30.85 per share, OHAYER MATTHEW sold 25,000 shares. The insider’s holdings dropped to 6,361,190 shares worth approximately $173.66 million following the completion of this transaction.
Also, OHAYER MATTHEW sold 5,000 shares, netting a total of over 176,250 in proceeds. Following the sale of shares at $35.25 each, the insider now holds 6,386,190 shares.
Before that, Diez-Canseco Russell had sold 16,734 shares from its account. In a trade valued at $586,527, the PRESIDENT AND CEO traded Vital Farms Inc shares for $35.05 each. Upon closing the transaction, the insider’s holdings decreased to 16,734 shares, worth approximately $17.74 million.
As published in their initiating research note from Needham on December 05, 2025, Vital Farms Inc [VITL] has been a Buy and the price target has been revised to $45. Analysts at The Benchmark Company started covering the stock with ‘”a Buy”‘ outlook in a report released in mid November. As of August 08, 2025, Telsey Advisory Group has reiterated its “an Outperform” rating for VITL. Earlier on July 08, 2025, Mizuho initiated its rating. Their recommendation was “an Outperform” for VITL stock.
Analyzing VITL Stock Performance
On last trading session, Vital Farms Inc [NASDAQ: VITL] plunged -0.58% to $27.3. The stock’s lowest price that day was $26.66, but it reached a high of $28.09 in the same session. During the last five days, there has been a drop of approximately -10.76%. Over the course of the year, Vital Farms Inc shares have dropped approximately -39.35%.
Is Vital Farms Inc subject to short interest?
Stocks of Vital Farms Inc saw a sharp rise in short interest on 2025-12-31 jumping by 1.24 million shares to 10.02 million. Data from Yahoo Finance shows that the short interest on 2025-11-28 was 8.78 million shares. A jump of 12.39% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 4.2 of the overall float, the days-to-cover ratio (short ratio) jumped to 4.2.
Which companies own the most shares of Vital Farms Inc (VITL)?
In terms of Vital Farms Inc share price expectations, FactSet research, analysts set an average price target of 49 in the next 12 months, up nearly 78.44% from the previous closing price of $27.46. Analysts anticipate Vital Farms Inc stock to reach 60 by 2026, with the lowest price target being 45. In spite of this, 4 analysts ranked Vital Farms Inc stock as Hold at the end of 2026. On May 06, 2025, BMO Capital Markets assigned a price target of “an Outperform” to the stock and initiated coverage with a $44.
