The Potential Rise in the Price of Under Armour Inc (UA) following insiders activity

Daniel Torres

Under Armour Inc’s recently made public that its 10% Owner WATSA V PREM ET AL acquired Company’s shares for reported $29.46 million on Jan 21 ’26. In the deal valued at $5.89 per share,5,000,000 shares were bought. As a result of this transaction, WATSA V PREM ET AL now holds 18,064,622 shares worth roughly $112.18 million.

Then, WATSA V PREM ET AL bought 1,837,686 shares, generating $10,282,404 in total proceeds. Upon buying the shares at $5.60, the 10% Owner now owns 11,295,041 shares.

Before that, WATSA V PREM ET AL bought 1,769,581 shares. Under Armour Inc shares valued at $9,940,621 were divested by the 10% Owner at a price of $5.62 per share. As a result of the transaction, WATSA V PREM ET AL now holds 13,064,622 shares, worth roughly $81.13 million.

Instinet downgraded its Under Armour Inc [UA] rating to a Reduce from a a Neutral in a research note published recently. A number of analysts have revised their coverage, including Morgan Stanley’s analysts, who increased its forecast for the stock in mid February from “an Underweight” to “an Equal-weight”. Stifel also remained covering UA and reiterated its “Hold” recommendation on November 28, 2016. Telsey Advisory Group revised its rating on October 26, 2016. It rated UA as “a Market perform” which previously was an “an Outperform”.

Price Performance Review of UA

On Friday, Under Armour Inc [NYSE:UA] saw its stock jump 0.98% to $6.21. Over the last five days, the stock has gained 11.29%. Under Armour Inc shares have fallen nearly -19.14% since the year began. Nevertheless, the stocks have risen 29.37% over the past one year.

How much short interest is there in Under Armour Inc?

A steep rise in short interest was recorded in Under Armour Inc stocks on 2025-12-31, dropping by -0.42 million shares to a total of 24.46 million shares. Yahoo Finance data shows the prior-month short interest on 2025-11-28 was 24.88 million shares. There was a decline of -1.7%, which implies that there is a negative sentiment for the stock.

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